Dogs Trust, a leading dog welfare charity in the UK, faced a common challenge shared by many charities: maximising the full potential of the Gift Aid scheme. Despite Gift Aid being a crucial source of extra funds, a significant number of eligible donors failed to complete the necessary paperwork. However, this situation improved with the launch of Swiftaid’s Gift Aid Finder tool. Swiftaid, recognised the need for an efficient way to leverage the scheme’s benefits, creating a user-friendly tool designed to engage new groups of donors.
Since its launch, the Gift Aid scheme has generated a huge amount of additional monies for the lifesaving work of charities all across the UK. But, regrettably, the scheme’s full potential has never been truly realised as not every eligible person completes a form. Swiftaid has now developed an innovative approach to resolving this, unlocking a greater number of eligible gift-aided donors and much-needed additional funds for charities. Their straightforward Gift Aid Finder tool enabled Dogs Trust to identify a whole new group of donors and significantly boost income.
Dogs Trust has highlighted the importance of embracing new technologies and approaches in the charity sector. With Swiftaid’s support, they have established a straightforward solution for how charities can effectively enhance funding, enabling them to focus more on their core purpose.