Imagine a world where Gift Aid just happened; no guesswork; no paperwork; charities simply received an extra 25% from the government every time a UK taxpayer donated.
Since the coronavirus pandemic arrived in the UK, 77% of charities say that Covid is affecting their finances with a projected loss of 48% to their voluntary income, at the same time they are seeing a rise in demand for many of their services since the pandemic*. More than ever charities need to ensure they are optimising every penny of their donations.
The revolutionary concept of Gift Aid has boosted charitable donations made by UK taxpayers over the last thirty years but an overwhelming one-third of donations don’t have Gift Aid attached.
Each year it’s estimated that as much as £564 million of Gift Aid is missed by UK charities due to onerous processes or confusing criteria and that this burden is even greater for small charities.
By harnessing secure payment technologies through a transformative process that is simple and safe to use, The Future of Gift Aid project instigated by The Charity Tax Group (CTG) can have a real impact to those who need it most.
“The power of people coming together sharing individual expertise is something quite incredible.”
Richard Bray - Vice-Chairman CTG & Finance Regulatory & Taxes team Cancer Research UK
The great news is charities, fundraising experts and those in the tax sector are determined to help Gift Aid deliver maximum benefit through automation. Donors would no longer have to engage with clunky administrative processes nor understand changing eligibility criteria while charities would be able to access far greater funds driving far greater benefit to more.
The Future of Gift Aid project proposes a collaborative solution that will operate within the current Gift Aid policy requirements. Streeva, a next-generation payments company, uses Behaviour Driven Development in combination with formal modelling and agile methodologies to ensure systems perform as required, and is leading technically on the project through their revolutionary technology that already exists in the form of Swiftaid.
“In this time of crisis the charity sector needs our help more than ever. I strongly believe that through collaboration of industry experts, academic rigour along with the innovative enabling technology Streeva can bring, this project is set up to succeed and change the course of history for UK charities. Making a huge difference to the sector and bringing real hope in these challenging times”
Beth Michael - Co-founder Streeva
The innovation will enable the use of an individual’s tax status to determine automatically if a Gift Aid declaration is valid and completely remove the burden on the taxpayer whilst processing Gift Aid automatically across all digital donation methods.
An automated process will also remove the possibility of overclaiming, something that is estimated to cost the UK government over £180 million each year.
Collaboration will ensure success
The Future of Gift Aid project, is supported by a number of critical stakeholders including Streeva who are pioneering automation through smarter transactions as the technical lead, as well as charity payment and fundraising experts: JustGiving, LibertyPay, fintech charity and micro-donations leader Pennies, and Retail Gift Aid solution providers, NISYST alongside mobile payments and messaging specialist: Fonix.
Cancer Research UK, The National Trust, Sue Ryder, The Children’s Society, The Association for interactive media and micropayments (AIMM) and the Charity Retail Association provide perspective from the industry.
Underpinning this work, the Universities of Exeter, Portsmouth and Surrey provide academic support, applying their expertise in Computer Science, Cyber Security and the Digital Economy to push forward innovation in Future Gift Aid. To complete a seamless onboarding experience for donor’s, the project would benefit from partnering with an innovative bank looking to have a philanthropic impact at this critical time.
Please get in touch if you can contribute to this project: firstname.lastname@example.org