If your charity is looking to increase the conversion rate on Gift Aid, here are some tips and best practices:
1. Promote Gift Aid
Ensure that potential donors are aware of the Gift Aid scheme and how it works. This can be done through your website, social media, email campaigns, and other communication channels.
2. Make it easy
Make it as easy as possible for donors to complete a Gift Aid declaration. Offer a simple and convenient process, such as online forms or pre-printed forms.
3. Use a donor intermediary
A donor intermediary can create and give Gift Aid declarations on a donor’s behalf, so instead of asking donors for a declaration, your charity can simply check against millions of UK taxpayers for a declaration using a third-party such as Swiftaid.
4. Provide clear instructions
Ensure that the process for completing a Gift Aid declaration is clear and easy to follow. Provide step-by-step instructions and include examples of how to complete the form.
Follow up with donors who have not completed a Gift Aid declaration. Send a reminder email or letter and provide a clear and easy-to-follow process for completing the declaration, or; Share donation information with Swiftaid to see if your donors are registered. If a match is found then a declaration will be created on behalf of the donor.
6. Track conversion rates
Keep track of the number of donors who complete a Gift Aid declaration and use this information to identify areas for improvement. For example; in online donation flows, charities see a higher conversion rate when the tick box for adding Gift Aid is shown before the payment is made.